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Our Relationship with Avantax

Our Relationship with Avantax

Our Relationship with Avantax 

Tax-intelligent guidance, backed by national strength. 

Our firm is independent, which gives us the freedom to build our approach around your needs, goals, and complete financial life. Through our relationship with Avantax, which joined Cetera in 2023, we have access to the technology, research, specialized expertise, and resources of one of the nation’s largest networks of independent financial professionals.

You receive personal guidance from the team you know, supported by Avantax's tax-intelligent perspective on wealth management. We don't just focus on investment returns; we consider the tax impact of every decision, helping you keep more of what you earn.

What This Partnership Means for You

Guidance for what's important to you

Guidance for what's important to you

We remain your primary point of contact. Our understanding of your life, priorities, tax picture, and goals guides the advice and service we provide.

A tax-intelligent view of financial decisions

A tax-intelligent view of financial decisions

We look beyond a single transaction or tax year to consider how investments, retirement income, cash flow, charitable giving, estate considerations, and other decisions may affect one another.

Expertise for your more complex needs

Expertise for your more complex needs

When a situation calls for added perspective, we can connect with specialized teams supporting areas such as advanced planning, retirement plans, portfolio strategies, and business-owner needs.

A Stronger Team Behind Our Team

Avantax and Cetera work behind the scenes, supporting our relationship with you without interfering with it. They give us access to resources that help us serve you throughout your financial journey, capabilities we can draw upon as your needs change or new considerations arise.

Tax-Intelligent Planning Resources

Specialized tools and processes help us connect tax information with investment, retirement, and broader planning conversations.

Planning and Research

Investment research and market perspectives provide additional insight as we evaluate your financial picture and guide planning choices.

Specialized Knowledge

Experienced teams provide a wealth of expertise on retirement, portfolio strategies, business-owner needs, estate and legacy considerations, and other complex, often interrelated priorities.

Technology to Enhance Your Experience

Technology to Enhance Your Experience

Avantax’s integrated technology gives us tools to organize information, support planning, and collaborate with you more efficiently.

Depending on the tools we selected as the best fit for our clients, this technology may allow you to:

  • See a more complete view of your financial life, including outside accounts
  • Review balances, holdings, statements, and tax documents
  • Share and store documents securely
  • Establish goals and follow your progress
  • Collaborate with us as your life and financial plan evolve

Technology helps keep important details organized and accessible, giving our conversations more room to focus on the decisions that matter to you.

Support for the Moments That Matter

Your financial life will continue to change. Avantax gives our firm access to resources and specialized insights that can help us support conversations across many stages of life.

Build

Establish goals, organize your financial picture, understand the role taxes may play, and create a plan for what comes next.

Develop

Review investment strategies, manage changing priorities, and look for opportunities designed to help improve after-tax outcomes.

Protect

Plan for risks to income, family responsibilities, business interests, and the assets you have built.

Plan your Legacy

Apply a tax-intelligent lens to preparing for retirement, wealth transfer, and charitable giving for the people or causes that matter to you.

Continuous Enhancement

Cetera uses feedback from financial professionals to guide improvements in its technology, service, and support. Financial professionals have rated Cetera 5 stars in more than 45,000 Voice of Customer reviews.

This feedback helps Cetera strengthen the resources behind our firm and continue investing in the experience we provide to our clients.

*Data from Cetera’s Support Center customer experience surveys, Nov. 10, 2020 – Sept. 31, 2026.

Frequently Asked Questions About Avantax: 

What is Avantax?
Avantax is a community of financial professionals known for integrating tax insight with financial planning and wealth management, which joined Cetera in 2023. Avantax provides specialized tax-intelligent tools, processes, and support, while Cetera provides broader technology, research, investment resources, infrastructure, and specialized expertise. Our affiliation gives us access to these capabilities while we remain the team that works with you directly.

What does “tax-intelligent” financial planning mean?
Tax-intelligent financial planning goes beyond being generally tax-aware. It uses available tax information as an ongoing input into broader financial decisions, helping connect considerations across investments, retirement income, charitable giving, business planning, estate and legacy strategies, and cash flow. The approach is designed to help identify planning opportunities, evaluate tradeoffs, and keep the potential tax impact of decisions in view throughout the year, not only at tax time.

Is Avantax my financial advisor?
No. Your relationship is with our firm and the financial professional you work with directly. Avantax provides the platforms, resources, technology, and support that help us serve you. We remain your primary point of contact.

Who is Cetera, and how is it connected to Avantax?
Cetera is a national wealth management organization that supports independent financial professionals with technology, research, investment resources, operational support, and specialized expertise. Avantax is a distinct community within Cetera Wealth Services, LLC. This relationship allows Avantax-affiliated firms like ours to preserve a tax-intelligent identity and approach while drawing on Cetera’s broader scale and capabilities.

Why does my financial professional work with Avantax?
Our relationship with Avantax gives us a combination that is difficult to replicate on our own: specialized tax-intelligent resources from Avantax and the broader technology, research, investment solutions, operational support, and expertise available through Cetera. These resources can help us consider more of your financial picture and devote more time to our relationship with you.

How can a tax-intelligent approach benefit me?
A tax-intelligent approach can help bring potential tax consequences into financial decisions earlier and more consistently. That perspective may help your financial professional identify connections among accounts, investment choices, retirement distributions, charitable gifts, business decisions, and legacy goals. It does not eliminate taxes or guarantee a particular result, but it can support more informed, coordinated planning.

Does Avantax or Cetera provide tax or legal advice?
Avantax and Cetera do not provide tax or legal advice through this affiliation. Some financial professionals may hold separate tax or legal qualifications, but services depend on the individual professional and firm. You should consult an appropriately qualified tax or legal professional regarding your specific circumstances.

Does working with Avantax affect the advice I receive?
Yes and no. Recommendations are always based on your individual goals, financial situation, risk tolerance, and long-term objectives. Our affiliation with Avantax gives us proprietary market research, investment insights, technology, and support that can help deepen our perspective and make our business more efficient, allowing us to spend more time on service to you. However, we fully retain our independence to offer the guidance we feel is best suited to you based on our personal knowledge of you, your goals, and your financial picture.

What technology is available through Avantax and Cetera?
Avantax and Cetera provide integrated technology that can support planning, collaboration, account management, and secure document sharing. Depending on the tools our firm has selected, you may be able to view financial information, review statements and tax documents, track goals, share files securely, and collaborate with us on your financial plan.

What types of specialists may be available?
Depending on the situation, we may be able to consult teams with experience in areas such as advanced planning, retirement, portfolio strategies, business-owner needs, estate and legacy considerations, and tax-intelligent planning. We remain responsible for your relationship and determine when additional perspective may be helpful.

What does “independent financial professional” mean?\
An independent financial professional has the flexibility to focus on client needs rather than being limited to the products or approach of a single financial institution. Our independence allows us to center advice on your circumstances while using the tools, resources, and support available through Avantax and Cetera.

Is Avantax or Cetera a broker-dealer or wealth management company?
Avantax is a branded community within Cetera Wealth Services, LLC. Cetera is a wealth management platform that supports independent financial professionals through a network of broker-dealer and registered investment adviser businesses. Its role is to provide the resources, technology, and infrastructure that help financial professionals serve their clients.

Tax-Intelligent Guidance for All of Life

Our relationship with Avantax gives us specialized tax-intelligent capabilities and access to national resources while preserving the personal service and independent perspective at the heart of our firm.

We remain focused on understanding what matters most to you and helping you make informed decisions with confidence. Avantax helps us bring tax insight into more of those decisions, while Cetera provides broader capabilities that support us along the way. Wherever life takes you, we are always ready to help you prepare for what’s next.

Have Questions About Our Relationship with Avantax?

Contact our office to schedule time to meet virtually or in person. We welcome the opportunity to discuss their support of the work we do for you.

Cetera is a network of independent retail firms, including FINRA/SIPC member firms Cetera Advisors LLC, Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks), Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), and Cetera Financial Specialists LLC. SEC-registered investment advisers include Cetera Investment Management LLC, Cetera Investment Advisers LLC, and Cetera Planning Partners within Cetera Holdings, an affiliate of Cetera. All referenced entities are under common ownership. Cetera's principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101.

 

Cetera exclusively provides investment products and services through its representatives. Although Cetera does not provide tax or legal advice, or supervise tax, accounting, or legal services, Cetera representatives may offer these services through their independent outside businesses. This information is not intended as tax or legal advice.